M:pressions

Uncrate: Xappr

I believe…

I believe in the simple solution.
I believe integrity of editorial applies to the visual too.
I believe design is hard — over-design is easy.
I believe the pencil’s more powerful than the computer as a tool of thought.
I believe there should always be time to k e r n.

I believe in white space.

I believe great design software doesn’t produce great design.
I believe it should always be about the work.
I believe expertise counts more than opinion.
I believe typography tells it’s own story.
I believe a great execution can’t fix a bad idea.
I believe in aptitude over attitude.